The effect of sponsorship disclosure on persuasion knowledge and the related brand responses

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Keywords	sponsorship disclosure, persuasion knowledge, ad-evoked responses, Instagram, click intention, native advertising, celebrity endorsement
Thesis Advisor	van Bruggen, Gerrit, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/45688
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Slavkova, Elena. (2018, August 2). The effect of sponsorship disclosure on persuasion knowledge and the related brand responses. Marketing Management. Retrieved from http://hdl.handle.net/2105/45688

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