Psychological Targeting - the key to effective risk communication of smoking?

Additional Metadata
Keywords	Psychological Persuasion, Risk Communication, Smoking, Five-Factor Model, Anti-Smoking Communication, Framing
Thesis Advisor	Liberali, Jordana, Chen, X.
Persistent URL	hdl.handle.net/2105/45691
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Eckart, Flo. (2018, August 2). Psychological Targeting - the key to effective risk communication of smoking?. Marketing Management. Retrieved from http://hdl.handle.net/2105/45691

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