Psychological Targeting - the key to effective risk communication of smoking?

Additional Metadata
Keywords	Psychological Persuasion, Risk Communication, Smoking, Five-Factor Model, Anti-Smoking Communication, Framing
Thesis Advisor	Liberali, Jordana, Chen, X.
Persistent URL	hdl.handle.net/2105/45691
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Eckart, Flo. (2018). Psychological Targeting - the key to effective risk communication of smoking?. In Marketing Management.http://hdl.handle.net/2105/45691

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