Is it too late now to say sorry? The effect of crisis types and tone of voice on consumer forgiveness

Additional Metadata
Keywords	crisis communication, crisis types, conversational human voice, corporate tone of voice, forgiveness
Thesis Advisor	Berens, Guido, Cornelissen, Joep
Persistent URL	hdl.handle.net/2105/45693
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stroop, Jana. (2018, August 2). Is it too late now to say sorry? The effect of crisis types and tone of voice on consumer forgiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/45693

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