Personifying the Firm - the relationship between consumer loyalty, the personification perception of the firm, and the reaction towards a company crisis.

Additional Metadata
Keywords	Personification, Loyalty, Crisis
Thesis Advisor	Berens, Guido, Cornelissen, Joep
Persistent URL	hdl.handle.net/2105/45694
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Krietemeijer, Rona. (2018, August 2). Personifying the Firm - the relationship between consumer loyalty, the personification perception of the firm, and the reaction towards a company crisis.. Marketing Management. Retrieved from http://hdl.handle.net/2105/45694

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