Personifying the Firm - the relationship between consumer loyalty, the personification perception of the firm, and the reaction towards a company crisis.

Additional Metadata
Keywords	Personification, Loyalty, Crisis
Thesis Advisor	Berens, Guido, Cornelissen, Joep
Persistent URL	hdl.handle.net/2105/45694
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Krietemeijer, Rona. (2018). Personifying the Firm - the relationship between consumer loyalty, the personification perception of the firm, and the reaction towards a company crisis. In Marketing Management.http://hdl.handle.net/2105/45694

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