2018-08-02
Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Berens, Guido, Liberali, Jordana | |
| hdl.handle.net/2105/45695 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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McGregor, Antony. (2018, August 2). Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender. Marketing Management. Retrieved from http://hdl.handle.net/2105/45695 |
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