2018-08-02
Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender
Publication
Publication
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Berens, Guido, Liberali, Jordana | |
hdl.handle.net/2105/45695 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
McGregor, Antony. (2018, August 2). Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender. Marketing Management. Retrieved from http://hdl.handle.net/2105/45695
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