Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender

Additional Metadata
Keywords	apology, public figure, celebririty, forgiveness
Thesis Advisor	Berens, Guido, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/45695
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	McGregor, Antony. (2018). Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender. In Marketing Management.http://hdl.handle.net/2105/45695

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