Can generosity become a social media trend? A study on the existence of a bandwagon effect for charity donations on social media environments

Additional Metadata
Keywords	Charity, Bandwagon, Generosity
Thesis Advisor	Genevsky, Alex, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/45698
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Barchetti, Alberto. (2018, August 2). Can generosity become a social media trend? A study on the existence of a bandwagon effect for charity donations on social media environments. Marketing Management. Retrieved from http://hdl.handle.net/2105/45698

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