Can generosity become a social media trend? A study on the existence of a bandwagon effect for charity donations on social media environments

Additional Metadata
Keywords	Charity, Bandwagon, Generosity
Thesis Advisor	Genevsky, Alex, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/45698
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Barchetti, Alberto. (2018). Can generosity become a social media trend? A study on the existence of a bandwagon effect for charity donations on social media environments. In Marketing Management.http://hdl.handle.net/2105/45698

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