The Case of Sustainable Food: To what extent can narrative marketing influence consumer liking and purchase intentions?

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Keywords	sustainable food consumption, purchase intention, firm, sustainable, narrative marketing
Thesis Advisor	Jacobs, Gabriele, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/45701
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Elina Allyssa Binti Sulaiman, Elina. (2018, August). The Case of Sustainable Food: To what extent can narrative marketing influence consumer liking and purchase intentions?. Marketing Management. Retrieved from http://hdl.handle.net/2105/45701

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