2018-08-02
Co-creation as a driver of behavioral intention? An experimental investigation into the value of co- creation in sustainable fashion
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Jacobs, Gabriele, van t Klooster, Erik | |
| hdl.handle.net/2105/45704 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Bhouri, Sara. (2018, August 2). Co-creation as a driver of behavioral intention? An experimental investigation into the value of co- creation in sustainable fashion. Marketing Management. Retrieved from http://hdl.handle.net/2105/45704 |
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