This video is sponsored by... The effects of consumer awareness  of paid endorsement on brand credibility in the beauty industry

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Keywords	Influencer marketing brand credibility, social media, eWOM, PSI, brand credibility, source credibility
Thesis Advisor	Chen, X., Zhou, Xin
Persistent URL	hdl.handle.net/2105/45706
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Alvarez Franco, Camila. (2018, August 2). This video is sponsored by.. The effects of consumer awareness of paid endorsement on brand credibility in the beauty industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/45706

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