Analysing the effect of brand loyalty in the product diffusion process using agent-based modelling

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Keywords	product diffusion, brand loyalty, online communities, ABM, agent-based model
Thesis Advisor	Chen, X., Liberali, Gui
Persistent URL	hdl.handle.net/2105/45707
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Middelhoek, Amber. (2018, July 27). Analysing the effect of brand loyalty in the product diffusion process using agent-based modelling. Marketing Management. Retrieved from http://hdl.handle.net/2105/45707

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