Analysing the effect of brand loyalty in the product diffusion process using agent-based modelling

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Keywords	product diffusion, brand loyalty, online communities, ABM, agent-based model
Thesis Advisor	Chen, X., Liberali, Gui
Persistent URL	hdl.handle.net/2105/45707
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Middelhoek, Amber. (2018). Analysing the effect of brand loyalty in the product diffusion process using agent-based modelling. In Marketing Management.http://hdl.handle.net/2105/45707

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