How predefined choice sets affect customer choice satisfaction. A study on the effects of customer profiling and similarity between products

Additional Metadata
Keywords	large product porfolios, customer profiling, personas, level of similarity, similarity between products, customer satisfaction, choice sets
Thesis Advisor	Loosschilder, Gerard, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/45710
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Iwaarden, Kristy. (2018). How predefined choice sets affect customer choice satisfaction. A study on the effects of customer profiling and similarity between products. In Marketing Management.http://hdl.handle.net/2105/45710

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