Factors influencing the adoption of artificial intelligence-based services within marketing

Additional Metadata
Keywords	B2B, Artificial Intelligence, Marketing, Artificial Intelligence Adoption, Technology Acceptance Model, TAM2
Thesis Advisor	van t Klooster, Erik, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/45720
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hitzert, Bo. (2018, August 2). Factors influencing the adoption of artificial intelligence-based services within marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/45720

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