Factors influencing the adoption of artificial intelligence-based services within marketing

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Keywords	B2B, Artificial Intelligence, Marketing, Artificial Intelligence Adoption, Technology Acceptance Model, TAM2
Thesis Advisor	van t Klooster, Erik, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/45720
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hitzert, Bo. (2018). Factors influencing the adoption of artificial intelligence-based services within marketing. In Marketing Management.http://hdl.handle.net/2105/45720

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