The adoption of cryptocurrencies from an investor perspective - Implications for marketers in the cryptocurrency sector

Additional Metadata
Keywords	cryptocurrency, bitcoin, adoption, tam, alternative finance, adoptionmodel
Thesis Advisor	van t Klooster, Erik, Smidts, Ale
Persistent URL	hdl.handle.net/2105/45721
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Probst, Konrad. (2018). The adoption of cryptocurrencies from an investor perspective - Implications for marketers in the cryptocurrency sector. In Marketing Management.http://hdl.handle.net/2105/45721

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