When to use passion or romance in advertising: The interaction between product type and types of sexual appeal in commercials on facial expressions and attitudinal responses

Additional Metadata
Keywords	facial expressions, sex appeal, romance, passion, attitudes, advertisements, product type
Thesis Advisor	Boksem, Maarten, Chan, Hang-Yee
Persistent URL	hdl.handle.net/2105/45738
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Horning, Karlijn. (2018). When to use passion or romance in advertising: The interaction between product type and types of sexual appeal in commercials on facial expressions and attitudinal responses. In Marketing Management.http://hdl.handle.net/2105/45738

Publication