What is the effect of upward social comparison on impulse buying behavior?

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Keywords	Social comparison, Upward social comparison, Self-evaluation, Self-esteem, Impulse buying, Social media, Social media buy buttons
Thesis Advisor	Boksem, Maarten, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/45740
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Asante, Priscilla. (2018, August 2). What is the effect of upward social comparison on impulse buying behavior?. Marketing Management. Retrieved from http://hdl.handle.net/2105/45740

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