The moderating role of source credibility on effects of sponsorship disclosure on advertisement effectiveness in the context of influencer marketing on Instagram

Additional Metadata
Keywords	Sponsorship disclosure, Source credibility, Instagram, Influencer
Thesis Advisor	Boksem, Maarten, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/45742
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gussow, Liza. (2018, August 2). The moderating role of source credibility on effects of sponsorship disclosure on advertisement effectiveness in the context of influencer marketing on Instagram. Marketing Management. Retrieved from http://hdl.handle.net/2105/45742

Publication