Pushing the appeal of posts on social media; Modelling messages that "stick"

Additional Metadata
Keywords	LinkedIn, sticky, social media, word of mouth, Machine learning, marketing, model
Thesis Advisor	Schoonees, P.C., Berens, Guido
Persistent URL	hdl.handle.net/2105/45743
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buiten, Christiaan. (2018). Pushing the appeal of posts on social media; Modelling messages that "stick". In Marketing Management.http://hdl.handle.net/2105/45743

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