The New Market Influencers: A quantitative analysis on influencer’s ability to affect the consumer decision making process

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Keywords	vloggers, source credibility, endorsers, correspondent inference, influencer, social media
Thesis Advisor	Fytraki, Agapi, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/45746
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Neuteboom, Ninette. (2018). The New Market Influencers: A quantitative analysis on influencer’s ability to affect the consumer decision making process. In Marketing Management.http://hdl.handle.net/2105/45746

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