2018-08-02
Do consumers perceive information overload from online reviews? Research into the effect of online reviews on purchase intention for search and experience goods
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Fytraki, Agapi, Chen, X. | |
| hdl.handle.net/2105/45747 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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van Oostrum, Isotta. (2018). Do consumers perceive information overload from online reviews? Research into the effect of online reviews on purchase intention for search and experience goods. In Marketing Management.http://hdl.handle.net/2105/45747 |
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