2018-08-02
How does online review valence impact consumer purchase intention on different products? The moderating role of online review sidedness
Publication
Publication
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Fytraki, Agapi, Schoonees, P.C. | |
hdl.handle.net/2105/45749 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Fernandes Diz Lopes, Miguel. (2018, August 2). How does online review valence impact consumer purchase intention on different products? The moderating role of online review sidedness. Marketing Management. Retrieved from http://hdl.handle.net/2105/45749
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