2018-08-02
How does online review valence impact consumer purchase intention on different products? The moderating role of online review sidedness
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Fytraki, Agapi, Schoonees, P.C. | |
| hdl.handle.net/2105/45749 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Fernandes Diz Lopes, Miguel. (2018). How does online review valence impact consumer purchase intention on different products? The moderating role of online review sidedness. In Marketing Management.http://hdl.handle.net/2105/45749 |
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