2018-07-26
Exploring the effect of product price and purchase frequency on choice overload in the context of online smartphone purchasing
Publication
Publication
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Fytraki, Agapi, Genevsky, Alex | |
hdl.handle.net/2105/45751 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Silvestrini, Claudio. (2018, July 26). Exploring the effect of product price and purchase frequency on choice overload in the context of online smartphone purchasing. Marketing Management. Retrieved from http://hdl.handle.net/2105/45751
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