Nudging the customer decision process taking into account the involvement construct

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Keywords	Nudging, Low-involvement, high-involvement, satisfaction, loyalty
Thesis Advisor	Dijksterhuis, G., Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/45828
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blomme, Celien. (2018, July 26). Nudging the customer decision process taking into account the involvement construct. Marketing Management. Retrieved from http://hdl.handle.net/2105/45828

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