Nudging the customer decision process taking into account the involvement construct

Additional Metadata
Keywords	Nudging, Low-involvement, high-involvement, satisfaction, loyalty
Thesis Advisor	Dijksterhuis, G., Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/45828
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Blomme, Celien. (2018). Nudging the customer decision process taking into account the involvement construct. In Marketing Management.http://hdl.handle.net/2105/45828

Publication