The effect of online reviews on purchase intention: The role of content valence and source on the Instagram platform

Additional Metadata
Keywords	user-generated content, Instagram, purchase intention, credibility, source, content usefulness
Thesis Advisor	van Bruggen, Gerrit, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/46115
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Gils, Lynnsie. (2018, August 31). The effect of online reviews on purchase intention: The role of content valence and source on the Instagram platform. Marketing Management. Retrieved from http://hdl.handle.net/2105/46115

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