The effect of online reviews on purchase intention: The role of content valence and source on the Instagram platform

Additional Metadata
Keywords	user-generated content, Instagram, purchase intention, credibility, source, content usefulness
Thesis Advisor	van Bruggen, Gerrit, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/46115
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Gils, Lynnsie. (2018). The effect of online reviews on purchase intention: The role of content valence and source on the Instagram platform. In Marketing Management.http://hdl.handle.net/2105/46115

Publication