Nudging consumers into buying cruelty-free color cosmetics. Moderating effects of self-image congruence and past experiences

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Keywords	nudging, celebrity endorsement, social influence, self-image congruence, past experiences, sustainable labeling, online shopping
Thesis Advisor	Loosschilder, Gerard, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/46123
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Karamanoleva, Elena. (2018, August 14). Nudging consumers into buying cruelty-free color cosmetics. Moderating effects of self-image congruence and past experiences. Marketing Management. Retrieved from http://hdl.handle.net/2105/46123

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