Consumer identity building and signaling in the context of sailing: A consumer culture theory approach

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Keywords	Consumer Culture Theory, Qualitative Research, Social Identity Theory, Signaling, Symbolism, self-categorisation, Consumer identity
Thesis Advisor	Brodin, A.K., Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/46129
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heiskala, Ossi. (2018, August 31). Consumer identity building and signaling in the context of sailing: A consumer culture theory approach. Marketing Management. Retrieved from http://hdl.handle.net/2105/46129

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