Social marketing strategies in Financial Services: An Exploratory Case Study on the Motivations to join an online brand community

Additional Metadata
Keywords	motivation, online brand community
Thesis Advisor	van t Klooster, Erik, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/46130
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Grigoras, Bianca. (2018, August 30). Social marketing strategies in Financial Services: An Exploratory Case Study on the Motivations to join an online brand community. Marketing Management. Retrieved from http://hdl.handle.net/2105/46130

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