The influence of the emotional appeal in YouTube videos on the effectiveness of pre-roll advertisement

Additional Metadata
Keywords	Pre-roll advertisement, Advertising Effectiveness, Emotions
Thesis Advisor	Boksem, Maarten, Chan, Hang-Yee
Persistent URL	hdl.handle.net/2105/46222
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koenderman, B.S. (2018, August 30). The influence of the emotional appeal in YouTube videos on the effectiveness of pre-roll advertisement. Marketing Management. Retrieved from http://hdl.handle.net/2105/46222

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