2018-08-31
Good Health and Well-Being or Responsible Lifecycle: The effect of different CSR-themed website elements on the purchase intention and brand attitude of generation Z consumers
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Berens, Guido, van t Klooster, Erik | |
| hdl.handle.net/2105/46234 | |
| Global Business & Sustainability | |
| Organisation | Rotterdam School of Management |
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Andrei, Theodor. (2018). Good Health and Well-Being or Responsible Lifecycle: The effect of different CSR-themed website elements on the purchase intention and brand attitude of generation Z consumers. In Global Business & Sustainability.http://hdl.handle.net/2105/46234 |
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