The role of training in increasing Salesforce's buy-in to new product launch from the perspective of internal marketing

Additional Metadata
Keywords	Internal Marketing, Salesforce Training, New Product Launch, Sales buy-in
Thesis Advisor	Essers, Juup, Dietz, Bart
Persistent URL	hdl.handle.net/2105/46256
Series	Organisational Change & Consulting
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ho, Zili. (2018). The role of training in increasing Salesforce's buy-in to new product launch from the perspective of internal marketing. In Organisational Change & Consulting.http://hdl.handle.net/2105/46256

Publication