The moderating effect of consumers' perceived cost unfairness on the effect of perceived advertising expenditures on perceived product quality and purchase intentions

Additional Metadata
Keywords	Proposal, Advertising costs, Product quality, Purchase intentions, Cost unfairness, expenditures
Thesis Advisor	Van den Bergh, B., Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/46839
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kievits, Linda. (2019, January 17). The moderating effect of consumers' perceived cost unfairness on the effect of perceived advertising expenditures on perceived product quality and purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/46839

Publication