2019-01-17
The moderating effect of consumers' perceived cost unfairness on the effect of perceived advertising expenditures on perceived product quality and purchase intentions
Publication
Publication
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Van den Bergh, B., Bhattacharjee, Amit | |
hdl.handle.net/2105/46839 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kievits, Linda. (2019, January 17). The moderating effect of consumers' perceived cost unfairness on the effect of perceived advertising expenditures on perceived product quality and purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/46839
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