Additional Metadata
Keywords Corporate Social Responsibility, Advertisements, Attitude, Product categories, Hard-sell appeal, Soft-sell appeal, Product involvement
Thesis Advisor Berens, Guido, Liberali, Jordana
Persistent URL hdl.handle.net/2105/47271
Series Marketing Management
Citation
Brand, Suzanne. (2019, February 26). The effect of ad appeals in Corporate Social Responsibility advertisements on consumer attitudes. Marketing Management. Retrieved from http://hdl.handle.net/2105/47271