2019-02-26
The effect of ad appeals in Corporate Social Responsibility advertisements on consumer attitudes
Publication
Publication
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Berens, Guido, Liberali, Jordana | |
hdl.handle.net/2105/47271 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Brand, Suzanne. (2019, February 26). The effect of ad appeals in Corporate Social Responsibility advertisements on consumer attitudes. Marketing Management. Retrieved from http://hdl.handle.net/2105/47271
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