The effect of ad appeals in Corporate Social Responsibility advertisements on consumer attitudes

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Keywords	Corporate Social Responsibility, Advertisements, Attitude, Product categories, Hard-sell appeal, Soft-sell appeal, Product involvement
Thesis Advisor	Berens, Guido, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/47271
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brand, Suzanne. (2019). The effect of ad appeals in Corporate Social Responsibility advertisements on consumer attitudes. In Marketing Management.http://hdl.handle.net/2105/47271

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