I want what you have: ‘The effect of upward vs. downward social comparison on Instagram on consumers’ consumption choices in the luxury products category’

Additional Metadata
Keywords	Social comparison, Upward comparison, Downward comparison, Consumption choices, Luxury products, Purchase Intention, Instagram
Thesis Advisor	Cito, Maria Cristina, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/47281
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Goedknegt, Denise. (2019, February 28). I want what you have: ‘The effect of upward vs. downward social comparison on Instagram on consumers’ consumption choices in the luxury products category’. Marketing Management. Retrieved from http://hdl.handle.net/2105/47281

Publication