Additional Metadata
Keywords Social comparison, Upward comparison, Downward comparison, Consumption choices, Luxury products, Purchase Intention, Instagram
Thesis Advisor Cito, Maria Cristina, Bhattacharjee, Amit
Persistent URL
Series Marketing Management
Goedknegt, Denise. (2019, February 28). I want what you have: ‘The effect of upward vs. downward social comparison on Instagram on consumers’ consumption choices in the luxury products category’. Marketing Management. Retrieved from