2019-02-28
I want what you have: ‘The effect of upward vs. downward social comparison on Instagram on consumers’ consumption choices in the luxury products category’
Publication
Publication
Additional Metadata | |
---|---|
, , , , , , | |
Cito, Maria Cristina, Bhattacharjee, Amit | |
hdl.handle.net/2105/47281 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Goedknegt, Denise. (2019, February 28). I want what you have: ‘The effect of upward vs. downward social comparison on Instagram on consumers’ consumption choices in the luxury products category’. Marketing Management. Retrieved from http://hdl.handle.net/2105/47281
|