Additional Metadata
Keywords Social comparison, Upward comparison, Downward comparison, Consumption choices, Luxury products, Purchase Intention, Instagram
Thesis Advisor Cito, Maria Cristina, Bhattacharjee, Amit
Persistent URL hdl.handle.net/2105/47281
Series Marketing Management
Citation
Goedknegt, Denise. (2019, February 28). I want what you have: ‘The effect of upward vs. downward social comparison on Instagram on consumers’ consumption choices in the luxury products category’. Marketing Management. Retrieved from http://hdl.handle.net/2105/47281