2019-02-28
I want what you have: ‘The effect of upward vs. downward social comparison on Instagram on consumers’ consumption choices in the luxury products category’
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Cito, Maria Cristina, Bhattacharjee, Amit | |
| hdl.handle.net/2105/47281 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Goedknegt, Denise. (2019). I want what you have: ‘The effect of upward vs. downward social comparison on Instagram on consumers’ consumption choices in the luxury products category’. In Marketing Management.http://hdl.handle.net/2105/47281 |
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