Additional Metadata
Keywords self-presentation, instagram, motivation
Thesis Advisor Cito, Maria Cristina, Bhattacharjee, Amit
Persistent URL
Series Marketing Management
Rolloos, Giulia. (2019, March 7). "Michael Phelps makes me want to swim! A study of the perceived influence of Olympic athletes’ self-presentation on Instagram on the motivation to exercise". Marketing Management. Retrieved from