Additional Metadata
Keywords attribution, compatibility, prosocial behavior, corporate social responsibility, luxury brand, skepticism
Thesis Advisor Jacobs, Gabriele, Bhattacharjee, Amit
Persistent URL hdl.handle.net/2105/47398
Series Marketing Management
Citation
Denage, Alexandra. (2019, March 21). Who says what? The impact of the donor’s identity and vocalization of monetary donation on attribution and downstream behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/47398