2019-03-21
Who says what? The impact of the donor’s identity and vocalization of monetary donation on attribution and downstream behavior
Publication
Publication
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Jacobs, Gabriele, Bhattacharjee, Amit | |
hdl.handle.net/2105/47398 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Denage, Alexandra. (2019, March 21). Who says what? The impact of the donor’s identity and vocalization of monetary donation on attribution and downstream behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/47398
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