Additional Metadata
Keywords Assortment Set Size, Option Choice, Choice Overload, Justification, Hedonic, Utilitarian, Retailing Analytics
Thesis Advisor Liberali, Gui, Ferecatu, Alina
Persistent URL hdl.handle.net/2105/47438
Series Marketing Management
Citation
Vuijk, Max. (2019, March 27). Influencing a customer’s choice with the online assortment set size. Marketing Management. Retrieved from http://hdl.handle.net/2105/47438