Influencing a customer’s choice with the online assortment set size

Additional Metadata
Keywords	Assortment Set Size, Option Choice, Choice Overload, Justification, Hedonic, Utilitarian, Retailing Analytics
Thesis Advisor	Liberali, Gui, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/47438
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vuijk, Max. (2019). Influencing a customer’s choice with the online assortment set size. In Marketing Management.http://hdl.handle.net/2105/47438

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