Additional Metadata
Keywords Crisis Communication, Race and religion inclusivity, social media, consumer response, eWOM, content analysis, ethical marketing
Thesis Advisor Jacobs, Gabriele, Chen, X.
Persistent URL hdl.handle.net/2105/47443
Series Marketing Management
Citation
Bui Duc, Jessica. (2019, March 28). Doing the Right Things Right. Marketing Management. Retrieved from http://hdl.handle.net/2105/47443