Doing the Right Things Right

Additional Metadata
Keywords	Crisis Communication, Race and religion inclusivity, social media, consumer response, eWOM, content analysis, ethical marketing
Thesis Advisor	Jacobs, Gabriele, Chen, X.
Persistent URL	hdl.handle.net/2105/47443
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bui Duc, Jessica. (2019). Doing the Right Things Right. In Marketing Management.http://hdl.handle.net/2105/47443

Publication