You can’t force love: the effect of defaults on short- and long-term customer satisfaction and subsequent choice stability

Additional Metadata
Keywords	nudging, behavioral economics, decision making, default, satisfaction, choice stability, consumer behavior
Thesis Advisor	Dijksterhuis, G., Schley, Dan
Persistent URL	hdl.handle.net/2105/47464
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Penris, Eva. (2019, April 4). You can’t force love: the effect of defaults on short- and long-term customer satisfaction and subsequent choice stability. Marketing Management. Retrieved from http://hdl.handle.net/2105/47464

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