Additional Metadata
Keywords nudging, behavioral economics, decision making, default, satisfaction, choice stability, consumer behavior
Thesis Advisor Dijksterhuis, G., Schley, Dan
Persistent URL hdl.handle.net/2105/47464
Series Marketing Management
Citation
Penris, Eva. (2019, April 4). You can’t force love: the effect of defaults on short- and long-term customer satisfaction and subsequent choice stability. Marketing Management. Retrieved from http://hdl.handle.net/2105/47464